The sweetest brief there ever was. #MaynardsBassett ‘s brief was to re-engage media and consumers with some of their most famous variants and to bring to life the current campaign ‘Tasty Intermissions.’ Back in June we created a 4 day pop-up including a media event that sold out within hours. Art included ‘Mona Goes Pop’ made from Liquorice Allsorts, a Keith Harring inspired Jelly Babies piece, and the ultimate ‘pick and mix’ that could easily pass as a Damien Hirst. The Gallery was visited by over 1000 guests and 60 media who collectively sampled over 1 tonne of sweets and was featured in Time Out, The Sun and The Metro providing a positive ROI and Hyperactive’s first award shortlist to boot. #FlashBackFriday #Throwback #SweetArtGallery #Sweet #MaynardsBassetts #LiquoriceAllsorts #KeithHarring #JellyBabies #PickAndMix #DamienHirst #Soho #ArtGallery #SweetArt #Candy #MBSweetart #DoNotLickTheArt #TasteTheArtYouSee #TastyIntermissions #chewslife#sweetdreams #streetart #eventprofs #expetiential #eventproduction #Hyperactive #Agency