The English Premier League is arguably our greatest export. Well, that and Ed Sheeran. Watched in hundreds of countries globally, every week, by gazillions of fans, it is no surprise that EPL clubs attract interest from global brands. Chelsea are a phenomenally successful brand and work with diverse partners such as Yokahama Tyres, Delta Airlines, Beats by Dre, EA, Hublot and Singha to name a few. Hyperactive worked alongside Pitch Marketing to co-produce an event for Chelsea entitled CFCx, to bring together the clubs partners with the aim of instigating collaboration around their shared partnership.
Our brief was to transform Stamford Bridge’s Centenary Lounge into an unrecognisable location; reminiscent of high-end members clubs and hip shared work spaces. The space featured a lounge and gallery which showcased the best of Chelsea’s brand activations, a tailor-made stage set designed to incorporate the stunning aspect across the pitch, a technology suite featuring the latest innovations in VR and AR, an area dedicated to the new Chelsea Stadium project and a bespoke illuminated CFCx sculpture as a centre piece.