Brexit and global politics dominated the headlines in the first half of 2016 and consequently had a devastating impact on European travel. Eurostar came to us with a very clear brief: drive ticket sales during the summer months. We developed a commercial partnership with Bluewater to target potential travellers from Eurostar’s Kent terminals, offering shoppers access to an exclusive discounted ticket offer. We wrapped the offer with a virtual reality experience that gave shoppers a taste of Eurostars direct destinations, and a social competition to win a trip to Paris. 80% of visitors to the experience signed up for the ticket offer and the activity generated a positive ROI based on the quantity of tickets sold, reminding Kent travellers that Eurostar is a viable option for Europe.