The ultimate in festival-chic, the Hunter boot is the footwear to rock, whatever the weather. We were asked by Hunter to create an ‘outstanding’ brand experience for fans so that they become the brand synonymous with the festival. With limited activation options within the festival, we were challenged to be highly visible and efficient.
We produced a pop-up at Castle Carey Station – the closest train station to the festival – where fans could revitalise their boots, and themselves, at our mobile welly wash station. Refreshments for the soles and the soul drove over 10k live interactions and traction on Instagram and Twitter following the festival.