TAG HEUER

THE PRESSURE TEST

This season Tag Heuer has been revealed as the official timing partner of the Premier League. Hyperactive worked alongside Pitch PR to produce a consumer activation that would in turn drive social content and media coverage. The Pressure Test allowed visitors to test their Premier League knowledge to win tickets for a game of their choice. The concept drew on the brand campaign: #DontCrackUnderPressure featured appearances from football legends and the Premier League trophy itself, while visitors posted images of themselves with the redesigned and connected substitute board.