Boots
Vitamin D Campaign
Boots
Vitamin D Campaign

Experiential Stunt

What

Promote the benefits of Vitamin D supplements and communicate Boots’s Vitamin D offering.

How

We took a vitamin D soaked experience to the city with the lowest vitamin D levels in the UK – Stirling. A pop up sunny oasis was in stark contrast to the grey Scottish landscape, and provided a strong picture story and video content for media, as well as a space to engage Scots to extoll the benefits of vitamin D supplements.

Results

  • National media coverage in The Sun and The Mirror
  • 4.4 million reach

The Hype The Hype

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