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Guinness World Record
Amazing Animals Book Launch
Guinness World Record
Amazing Animals Book Launch

Experiential Pop-Up

What

Create a media moment to launch the new Guinness World Record book, Amazing Animals.

How

A celebration of the world’s fluffiest animals, as loved by the entire internet. The ‘Amazing Animals Fluffytorium’ was a haven for animal lovers and featured a (vegan) milkshake bar covered from floor to ceiling in fur!

Results

  • Over 5000 Londoners applied to attend the event
  • Substantial media attention with coverage in the Mail Online,The Guardian, Time Out, Metro and ITV
  • Global online media coverage
  • 2.5m+ reach from social content

The Hype The Hype

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