• About
  • Work
  • Experiences
  • Clients
  • Blog
  • Contact

Thunderhead X Festival of Marketing Thunderhead X Festival of Marketing


Tech platform Thunderhead helps brands understand consumers intent, to serve relevant brand communications. As a partner of The Festival of Marketing, Thunderhead tasked Hyperactive to showcase the platform’s intelligence and increase awareness.


To ensure a clear connection with Thunderhead’s proposition, Hyperactive dramatised the personalised recommendation service, by collecting lifestyle data from guests. Using AI visitors were offered a cutting-edge wellness treatment, tailored to their specific needs. The Thunderhead Boost Bar hooked guests up to IV drips and marketers enjoyed a well needed and personalised booster.


  • The most talked about brand experience at The Festival of Marketing
  • Over 500 leads created for the Thunderhead sales team

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.