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Thunderhead X Festival of Marketing Thunderhead X Festival of Marketing

What

Tech platform Thunderhead helps brands understand consumers intent, to serve relevant brand communications. As a partner of The Festival of Marketing, Thunderhead tasked Hyperactive to showcase the platform’s intelligence and increase awareness.

How

To ensure a clear connection with Thunderhead’s proposition, Hyperactive dramatised the personalised recommendation service, by collecting lifestyle data from guests. Using AI visitors were offered a cutting-edge wellness treatment, tailored to their specific needs. The Thunderhead Boost Bar hooked guests up to IV drips and marketers enjoyed a well needed and personalised booster.

Results

  • The most talked about brand experience at The Festival of Marketing
  • Over 500 leads created for the Thunderhead sales team

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.