Toniebox Launch Campaign Toniebox Launch Campaign

Experiential & Influencer Campaign

What

Launch the Toniebox, a new interactive kids audio-player to the UK.

How

An immersive storytelling experience where children were taken on a journey through iconic story scenes. Guided by characters from famous fables and fairytales, they interacted with the Toniebox technology on their way.

Results

  • 127 families attended with a total of 139 children
  • Over 6,600 impressions on Instagram from attendees
  • Media coverage included The Mail Online & Sunday Times Style

The Hype The Hype

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