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Probably the Best Bus in the World! Probably the Best Bus in the World!

1 year ago

It’s always a good day when your hard work gets recognised, The Grocer has featured the Hyperactive Carlsberg Battle Bus as one of the best PR stunts in 2019!

As part of Carlsberg’s New Brew campaign to promote its new Danish pilsner, we created the ‘Carlsberg Battle Bus’ which promised to deliver a ‘Better Beer for Britain’. The green bus (suspiciously similar to the Brexit bus) was live during election week in December, driving around London, offering people a free sample of their reformulated lager.

See the article here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.