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The Hype on Lockdown #004 The Hype on Lockdown #004

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

Fantastical. Fairytale. Magical. How would you describe the photography of Tim Walker? Be surprised this Autumn with his new exuberant solo exhibition at the V&A. The British photographer’s special brand of surrealism, honed over decades working for fashion magazines, is far from saccharine innocence.

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PILLOW FIGHT!!! Premier Inn are organising a nationwide ‘Pillow Fight Club’ you can’t miss. They are using the events as a fun and innovative way to recycle the chain’s old soft furnishings as it gears up for the launch of its ‘best ever’ pillow.

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Hotels.com have mixed business with pleasure and created a split suite with opposite personalities in a bid to appeal to all guests. Head to Shoreditch to experience a one of a kind hotel stay.

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.