The Hype #006 The Hype #006
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
Under the bridge downtown. Mark Leckey’s ‘O’ Magic Power of Bleakness’ exhibition in the Tate Modern is one not to be missed. In this astonishing show, he has built a life-sized mock-up of a motorway underpass. The result is a supernatural riot that whisks you back to his Wirral youth, with help from music, adverts and old film footage.
We’re excited to be joining the Miroma family, a supercharged, independent communications collective which will allow us to offer increased geographical reach and complementary marketing services to our clients. We can’t wait to see what the future holds!
Last weekend Hyperactive transformed Argos on Tottenham Court Road into an immersive ghost hunt led by professional ghost hunter Yvette Fielding. The after-hours experience was to launch the new AR fuelled Lego ‘Hidden Side’ sets to life, including the Graveyard Mystery, Newbury Haunted High School and Paranormal Intercept Bus. Spooky.
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