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The Hype on Lockdown #006 The Hype on Lockdown #006

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

Under the bridge downtown. Mark Leckey’s ‘O’ Magic Power of Bleakness’ exhibition in the Tate Modern is one not to be missed. In this astonishing show, he has built a life-sized mock-up of a motorway underpass. The result is a supernatural riot that whisks you back to his Wirral youth, with help from music, adverts and old film footage.

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We’re excited to be joining the Miroma family, a supercharged, independent communications collective which will allow us to offer increased geographical reach and complementary marketing services to our clients. We can’t wait to see what the future holds!

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Last weekend Hyperactive transformed Argos on Tottenham Court Road into an immersive ghost hunt led by professional ghost hunter Yvette Fielding. The after-hours experience was to launch the new AR fuelled Lego ‘Hidden Side’ sets to life, including the Graveyard Mystery, Newbury Haunted High School and Paranormal Intercept Bus. Spooky.

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.