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The Hype on Lockdown #007 The Hype on Lockdown #007

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

Penguin Random House partners Beats by Dre for Stormzy books pop-up for #Merky Books a selection of books that are curated by rapper Stormzy that aim to publish “a new generation of voices”. The event focuses on celebrating creativity through music, arts, culture by featuring songwriting, illustration and scriptwriting workshops.

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Never mind dancing to the jailhouse rock, Kanye West moved some inmates to tears during a surprise show at a prison in Texas. Performing his new gospel album, Jesus is King, to over 200 inmates he told them “This is a mission, not a show”.

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Women’s football continues its meteoric rise. A record breaking attendance of 38,262 people turned out to watch Spurs vs Arsenal on what was described as an “absolutely momentous” day for the Women’s Super League.

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.