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The Hype on Lockdown #008 The Hype on Lockdown #008

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

A place that advises you to “shop your heart out and leave with nothing”, this inspiring shop sells items that are invaluable to refugees around the world and makes sure they get them. It’s open now for the most meaningful holiday shopping experience in town.

More here

Better Beer for Britain, finally a campaign promise you can believe? Probably. Hyperactive have been busy in the lead up to the election sampling Carlsberg #NewBrew across the capital city. Will it get your vote?

More here

Italian artist Maurizio Cattelan’s latest provocation, a sculptural intervention that consists of a banana duct-taped to the wall of Perrotin’s booth at Art Basel in Miami Beach, has been sold for a mind blowing $120,000.
Sadly it’s come to light that the banana has since been eaten by the New York based artist David Datuna, claiming it was performance art not vandalism.

More here

Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.