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The Hype on Lockdown #009 The Hype on Lockdown #009

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

How to stay young and relevant at 58? The James Bond franchise are keeping it real by comissioning Billy Eilish to write and perform the new Bond soundtrack. This makes the 18-year-old the youngest ever Bond collaborator with her track ‘No Time to Die’.

More here

How do you stay hydrated in dry January?! Benefit has opened ‘Emporeium’ in London, a non-alcoholic cocktail bar for guests to stay hydrated. Beauty experts match consumers with a primer to suit their skin’s needs while they enjoy a cocktail inspired by the primer they are using.

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The hypebeast collab trend continues with a new concept curated by Selfridges and Highsnobiety. Co.Lab, billed as the ‘Selfridges Corner Shop’ offers super limited and exclusive collaborations with some of the most pioneering artists and streetwear brands of the moment.

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.