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The Hype on Lockdown #011 The Hype on Lockdown #011

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

The streaming giant is taking the plunge into live events with its inaugural ‘Netflix is A Joke’ comedy festival; taking place this Spring in Los Angeles. Not only will this diversify the brand’s audience and revenue stream; some performances will later be available on Netflix for users worldwide to watch.

More here

New York has become the second US state following California in 2016 to ban single-use plastic bags. Brands including Marc Jacobs and Off-White have seen an opportunity here, releasing high fashion alternatives to the traditional cotton tote. True ‘bags for life’ considering the hefty price tags…

More here

In what marks a major move in sports broadcasting, two FA Cup round five matches were streamed live, exclusively on the Facebook Watch TV app. As well as watching on mobile, fans could enjoy the matches on the big screen by downloading the app to their TV using services such as Amazon Fire TV, Apple TV and Android TV.

More here

Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.