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The Hype on Lockdown #012 The Hype on Lockdown #012

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

While brands have adapted their production facilities to support in the creation of face masks, hand sanitiser and ventilators; the legends at Crosstown Doughnuts are doing what they do best and sending doughnations to heroic front line NHS staff. ‘Doughnate’ by clicking the link.

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Expand your mind from the comfort of your sofa and explore some of the world’s finest museums with Google’s virtual tours of over 2,500 world-renowned museums and galleries. Aim to visit them all by June 1st by averaging at around 40 a day. Challenge accepted…

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UK-based photographer, Brendan Barry, can create a camera out of literally everything – bread, pineapples and even shipping containers. Whilst in isolation Barry, like many others, has found himself without work and with lots of time on his hands has taken the time to transform his room into a camera obscura and make a video tutorial for all of us to do the same. Duct tape at the ready…

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.