• About
  • Work
  • Experiences
  • Clients
  • Blog
  • Contact

The Hype on Lockdown #018 The Hype on Lockdown #018

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

It’s taken the company 100 years, but Band-Aid has finally heard people of colour’s cries for plasters that accommodate a variation of skin tones and has committed to launching them as soon as possible. You can’t stick a plaster on the world to heal white supremacy, but this is one small step towards helping dismantle it.

More here

Pining for you annual outing to Wilderness? The Great Feast of London is shaping up to be a viable virtual alternative. The brains behind London’s Street Feast have curated IRL food experiences ranging from Michelin star chefs to some of the city’s hippest eateries, with URL music from Goldie and Basement Jaxx, plus wellbeing activities. We’re in.

More here

The Hype is loving cosmetics retailer Lush’s Covid-busting soap that dissolves after 30 seconds of use. The soap is currently being distributed to Deliveroo customers with every meal orders. Way less weird than sining happy birthday in the mirror to yourself 10 times a day!

More here

Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.