In the week that Mr West announced his 10 year partnership with Gap, the struggling retailer saw an instant 42% rise in their share value. The Yeezy brand raked in an estimated $1.4bn in 2019, suggesting that Yeezy Gap could boost Gap profits by 25%. We predict this will be a seminal brand partnership for both brands as they grow their appeal to Gen-Z’ers who demand affordable style, and further demonstrates the commercial power of influence.
At The Hype we have had our reservations about the current drive-thru event trend, but this innovative Canadian format seems very smart. The concept of gigs in hotels where guests book a room with a balcony to view and even your own germ-free facilities. Originally designed to keep the live-event economy moving, we think this format makes a lot of sense. If only we could fly to Canada!
Once in every while a TV ad comes along and breaks rules, smashes boundaries and challenges taboos. If you’ve not seen the film for Bodyform, directed by Golden Globe winning Nisha Ganatra, it’s a must-watch and finally banishes the ‘Ooooh Bodyform’ ads to the vaults of advertising.
Check out some of our latest work here