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The Hype on Lockdown #021 The Hype on Lockdown #021

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

In West Philadelphia…. The iconic 90’s DJ & MC duo are back for 2 new seasons of a re-imagined ‘Fresh Prince of Bel Air’ exactly 30 years after it the original broadcast set the course for rap’s mainstream appeal.

More here

Billie Eilish and a number of cultural creators have been commissioned to design the LA2028 Olympic logo. The question is whether her hair will be the same colour as her logo in 8 years time.

More here

The London Colleague of Music Examiners have now approved a syllabus allowing students to study DJing as a formal GCSE qualification after previously accepting CDJ’s as musical instruments.

More here

Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.