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The Hype #022 The Hype #022

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

In a year where campaigning for racial equality has been at the top of the cultural agenda, the often-criticised film awards season has started on an unprecedented trajectory of diverse representation. The Emmy’s had the highest number of black nominees than previous awards, with 9 from a possible 18 in acting categories won by black performers.

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Festival organisers have announced that the 2021 event that showcases innovation in interactive media, film and music will be adapted to a hybrid event. With plans to run a physical format in Austin, Texas but the majority of keynotes, experiences, screenings and networking online. As an event that champions progressive technologies, we’re definitely down for this.

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Tom Cruise is set to film the first ever feature in outer space. Edge of Tomorrow director, Doug Liman and Cruise are working with Elon Musk and NASA to film an action adventure set on board Musk’s intergalactic project, the SpaceX rocket. Cosmic!

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