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The Hype on Lockdown #024 The Hype on Lockdown #024

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

The US Presidential candidates aren’t the only trash talkers, with Triller on an aggressive charge to bring down the Chinese app. High profile campaigns with the likes of Snoop and Cardi B and a pay per view stream of Mike Tyson’s comeback bout might just be enough to bring down the Tik Tok juggernaut.

More here

C-O-N-T-A-C-T is a game-changing theatrical experience that swaps theatre seats for an app, headphones as guests roam the streets. The concept launched in Paris and is now poised for a limited season in London and Manchester among a barrage of acclaimed reviews. An ingenious social distancing experience.

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Reggaetron star, J Balvin is set to headline Fortnite’s annual Halloween event, Fortnitemares. The virtual gig is the next global blockbuster following the steps of DJ Marshmello and Travis Scott. Balvin will debut a new track and custom skins will be available to attendees as the platform aims to smash its own record of 10m for the most attended gig.

More here

Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.