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The Hype #024 The Hype #024

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

The US Presidential candidates aren’t the only trash talkers, with Triller on an aggressive charge to bring down the Chinese app. High profile campaigns with the likes of Snoop and Cardi B and a pay per view stream of Mike Tyson’s comeback bout might just be enough to bring down the Tik Tok juggernaut.

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C-O-N-T-A-C-T is a game-changing theatrical experience that swaps theatre seats for an app, headphones as guests roam the streets. The concept launched in Paris and is now poised for a limited season in London and Manchester among a barrage of acclaimed reviews. An ingenious social distancing experience.

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Reggaetron star, J Balvin is set to headline Fortnite’s annual Halloween event, Fortnitemares. The virtual gig is the next global blockbuster following the steps of DJ Marshmello and Travis Scott. Balvin will debut a new track and custom skins will be available to attendees as the platform aims to smash its own record of 10m for the most attended gig.

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