The Hype #026 The Hype #026
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
It’s fair to say that no one could have predicted this collab to lunch the latest console. Yep, that typo was intentional.
EE have enlisted pop sensation Rita Ora for a stunning rooftop live streamed performance. But that’s not all. The gig pushes the boundaries of augmented reality and is naturally powered by the 5G network.
The ‘Last Night a DJ Saved My Life Foundation’ is aiming to smash records (no pun intended) this weekend with a mass live-streamed DJ set initiative to support education programmes for children in Uganda, Tanzania & Nepal. Please sponsor, and tune into Hyperactive’s founder for his set on mixcloud.com/casherio this Saturday from 19:30
Check out some of our latest work here
