The Hype #026 The Hype #026
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![greggs](https://wearehyperactive.com/app/uploads/2020/11/greggs-700x458.jpg)
It’s fair to say that no one could have predicted this collab to lunch the latest console. Yep, that typo was intentional.
![ee-rita-ora-envy-campaign-1](https://wearehyperactive.com/app/uploads/2020/11/ee-rita-ora-envy-campaign-1-700x458.jpeg)
EE have enlisted pop sensation Rita Ora for a stunning rooftop live streamed performance. But that’s not all. The gig pushes the boundaries of augmented reality and is naturally powered by the 5G network.
![set for love](https://wearehyperactive.com/app/uploads/2020/11/set-for-love.jpg)
The ‘Last Night a DJ Saved My Life Foundation’ is aiming to smash records (no pun intended) this weekend with a mass live-streamed DJ set initiative to support education programmes for children in Uganda, Tanzania & Nepal. Please sponsor, and tune into Hyperactive’s founder for his set on mixcloud.com/casherio this Saturday from 19:30
Check out some of our latest work here