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The Hype on Lockdown #026 The Hype on Lockdown #026

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

It’s fair to say that no one could have predicted this collab to lunch the latest console. Yep, that typo was intentional.

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EE have enlisted pop sensation Rita Ora for a stunning rooftop live streamed performance. But that’s not all. The gig pushes the boundaries of augmented reality and is naturally powered by the 5G network.

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The ‘Last Night a DJ Saved My Life Foundation’ is aiming to smash records (no pun intended) this weekend with a mass live-streamed DJ set initiative to support education programmes for children in Uganda, Tanzania & Nepal. Please sponsor, and tune into Hyperactive’s founder for his set on mixcloud.com/casherio this Saturday from 19:30

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.