The Hype #028 The Hype #028
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
At Hyperactive, we have been busy launching our own concept for 2021. Pronounced ‘Bubble Club’ the events series combines immersive treasure hunts with live streamed headliner DJs, as players try to locate an illegal rave. Think Bandersnatch meets Boiler Room.
After Glastonbury’s 50th was delayed a year, a big question mark remains as to whether we’ll be jumping around in the Somerset mud in June according to Emily Eavis.
Our Dutch festival friends will are testing events with the help of a new app that verifies an attendee’s Covid-19 test results with their ID. Perhaps this is the answer to the Glastonbury conundrum?
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