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The Hype on Lockdown #029 The Hype on Lockdown #029

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

The third instalment in the collaboration between Reebok and our interactive rave experience, Bubble Club is incoming. In collaboration with Rinse FM we’ll be hosting the electronic juggernaut that is Watch The Ride as we continue our programme to support UK club culture. Sign up for free tickets.

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Hyperactive spoke to Campaign about how vaccination passports are a vital tool to enable safe events as a summer of sell-out UK festivals approaches.

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Non Fungible Tokens are the crypto currency fuelling an explosion in the market for digital art. Kings of Leon are releasing their new album as NFT, while the bidding for Twitter CEO’s first tweet is currently at $2.5m. Confused? Here’s a helpful explainer.

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Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.