The Hype #030 The Hype #030
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
2nd April is the date: BBL CLB is hosting a Reebok Club C Legacy interactive live stream in partnership with Rinse FM. The keen eyed amongst you will notice the new sneaker featuring exclusively in the online immersive theatre. Sign up to enter the ticket ballot for your chance to attend.
Now this one’s blown our minds. Van Gough’s ‘Starry Night’ reimagined using 1500 pieces of lego. We’re expecting this to keep us occupied until the summer. Just make sure you don’t step on a (master) piece. Sorry.
The Roblox phenomenon goes from strength to strength as the game incorporates live music performances. This weekend sees Royal Blood perform as avatars at the virtual Roblox awards show, and with a daily engagement of over 32m players, is a serious Fortnite rival.
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