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The Hype on Lockdown #032 The Hype on Lockdown #032

Welcome to The Hype on Lockdown. Our fortnightly agency drop has recalibrated to focus on CV-19 activations and initiatives worth checking out from the comfort of your own home. Hang in there, take care of yourselves and others, the live experiences will be back with a bang soon.

In a Blade Runner-esque moment the skies of Shanghai were lit up by a drone performance by a Chinese gaming company allowing viewers to scan to unlock content. Is this a glimpse of a dystopian, cyberpunk future?

More here

Nirvana fans have often hypothesised about the music Kurt Cobain might have gone on to make. Now AI has approximated both music and lyrics to shed some light.

More here

The IOC have announced the first ever virtual official Olympic events, designed to connect with youth and to develop non-physical sports competition and will take place prior to the Tokyo games.

More here

Check out some of our latest work here

6 brand activations for the rule of six

New and emerging formats offer the ability to feel emotionally connected despite being socially distanced.

Read the latest report from Hyperactive HQ.