The Hype #032 The Hype #032
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
In a Blade Runner-esque moment the skies of Shanghai were lit up by a drone performance by a Chinese gaming company allowing viewers to scan to unlock content. Is this a glimpse of a dystopian, cyberpunk future?
Nirvana fans have often hypothesised about the music Kurt Cobain might have gone on to make. Now AI has approximated both music and lyrics to shed some light.
The IOC have announced the first ever virtual official Olympic events, designed to connect with youth and to develop non-physical sports competition and will take place prior to the Tokyo games.
Check out some of our latest work here