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The Hype #032 The Hype #032

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

In a Blade Runner-esque moment the skies of Shanghai were lit up by a drone performance by a Chinese gaming company allowing viewers to scan to unlock content. Is this a glimpse of a dystopian, cyberpunk future?

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Nirvana fans have often hypothesised about the music Kurt Cobain might have gone on to make. Now AI has approximated both music and lyrics to shed some light.

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The IOC have announced the first ever virtual official Olympic events, designed to connect with youth and to develop non-physical sports competition and will take place prior to the Tokyo games.

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