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The Hype #034 The Hype #034

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

Innovation in the world of fashion has reached new heights in recent months as brands find new ways to connect. In a world’s first, Balmain has partnered with Channel 4 to broadcast’ Fractures’ – a highly styled mini-series showcasing the new autumn/winter 2021 collection. Set your planner….

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The Swedish supergroup have announced 5 new tracks, their first new music in 39 years, and a holographic immersive experience that will take place in a purpose built London auditorium. Mamma Mia, here we go again.

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To celebrate the iconic skate label’s second collaboration with Stella Artois, two interactive pop up pubs, in Soho NYC and Soho LDN, will be pouring Palace Artois pints, whilst fans can pick up limited edition cans at select retailers. Meanwhile the collection launches today. Be quick.

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