The Hype #036 The Hype #036
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![balenciaga-simpsons-episodio-e1633299133612](https://wearehyperactive.com/app/uploads/2021/10/balenciaga-simpsons-episodio-e1633299133612-700x447.jpeg)
Homer, Marge, Bart, Lisa and Maggie rubbed shoulders with Kim K and Anna Wintour in Balenciaga’s Paris Fashion Week moment – a 10 minute comedic parody of the brand as they descend on Springfield to involve ‘real people’ in their latest runway show.
![bike](https://wearehyperactive.com/app/uploads/2021/10/bike.jpeg)
The future of commuting is almost here. In just 2 years we’ll be able to strap into our own personal flying motorbikes. A snip at $380k.
![library](https://wearehyperactive.com/app/uploads/2021/10/library-700x448.jpeg)
The Danes are helping to remove prejudices by offering people the chance to borrow a ‘human’ instead of a book. An experiment that started at Roskilde Festival has now expanded, seeing stereotyped humans tell their stories in half-hour loans, where borrowers are encouraged to respectfully ask difficult questions they were too shy to ask, without judgement.
Check out some of our latest work here