The Hype #039 The Hype #039
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![– OCTOBER 07: (Photo by Anthony Jones/Getty Images for Most Wanted Wines)](https://wearehyperactive.com/app/uploads/2022/02/MWW-The-Hype-700x458.jpg)
Our campaign with Most Wanted Wines dropped last week. #LabelsWithoutLabels celebrates diversity and creativity with 5 street artist collaborations and 5 special edition bottles. As well as being able to purchase the wine, and art fans can purchase limited edition prints, with all proceeds going to the artists.
![Pink Panthress 2](https://wearehyperactive.com/app/uploads/2022/02/Pink-Panthress-2-700x458.jpeg)
A Roblox collaboration with the BRITs saw a PinkPantheress avatar take to a virtual stage at their metaverse afterparty. This is one way to counter the declining TV viewing figures.
![E110501D-D887-4884-9767-A7138DD7892A_1_105_c](https://wearehyperactive.com/app/uploads/2022/02/E110501D-D887-4884-9767-A7138DD7892A_1_105_c-700x458.jpeg)
adidas set Twitter alight with a provocative image to announce their most inclusive range of sports bras to date. Watch out for the Hyperactive activation campaign coming soon… #SupportIsEverything
Check out some of our latest work here