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The Hype #039 The Hype #039

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

Our campaign with Most Wanted Wines dropped last week. #LabelsWithoutLabels celebrates diversity and creativity with 5 street artist collaborations and 5 special edition bottles. As well as being able to purchase the wine, and art fans can purchase limited edition prints, with all proceeds going to the artists.

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A Roblox collaboration with the BRITs saw a PinkPantheress avatar take to a virtual stage at their metaverse afterparty. This is one way to counter the declining TV viewing figures.

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adidas set Twitter alight with a provocative image to announce their most inclusive range of sports bras to date. Watch out for the Hyperactive activation campaign coming soon… #SupportIsEverything

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Check out some of our latest work here

The Hype The Hype

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