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The Hype #042 The Hype #042

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

Hyperactive have collaborated with Cadbury to challenge scepticism around vegan foods, specifically their new plant based chocolate bar. The pop up concept store encourages consumers to turn negative tweets into positive ones as they sample the tasty product.

More here

CBD brand, OTO, have partnered with Faithless to remix their infamous 90s dance anthem, Insomnia, into a 27-minute sleep track, the average time it takes a Brit to drift off. Maybe Faithless will finally get some sleep…and the rest of us.

More here

A Bored Ape Yacht Club enthusiast and restaurateur has combined his NFT ownership of Bored Ape #6184 and two Mutant Apes with his love of fast food, launching an ape-themed restaurant in LA. The NFTs feature on their food packaging and are a rare example of NFTs being monetised IRL.

More here

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