The Hype #050 The Hype #050
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![Quorn](https://wearehyperactive.com/app/uploads/2022/09/Quorn-700x458.jpeg)
In line with Boris Johnson’s exit from office and the launch of their new meat-free deli range, Quorn’s fittingly named sandwich truck has been found cruising around Westminster this week.
![Subway](https://wearehyperactive.com/app/uploads/2022/09/Subway-700x458.jpg)
Imagine building your dream footlong Sub on an interactive 3D billboard only to be surprised with the real thing from a brand ambassador hiding in the crowd… that’s what happened in Stratford recently.
![Happy Readers](https://wearehyperactive.com/app/uploads/2022/09/Happy-Readers.jpg)
To improve the accessibility of reading in the UK, McDonald’s are handing out free books on a UK tour to ensure as many children as possible are book in hand for their return to school.
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