The Hype #081 The Hype #081
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
We are hyped to collaborate with Raul Alejandro, the Billboard topping, Grammy winning, Puerto Rican sensation. We’ll be embracing our Latin spirit next week before his sold out o2 headline show with an immersive pop up experience.
With Wimbledon approaching, the Kith Crew bring their Wilson collection to the UK with their trademark elegance, and more impact than an Alcaraz ace. A custom double decker hosts a travelling boutique, a tennis ball vending machine offers exclusive products and sweet treats are provided by Ottolenghi, hitting sites across LDN all weekend.
The Anya Hindmarch obsession with classic ‘cupboard’ brands plays out in her new Ice Cream Project. Here you can sample leftfield flavours such as Bisto Gravy, Sarson’s Vinegar or Filippo Berio Pesto ice cream. We’re not sure how we feel about a flake in those…but the HobNob and Jaffa Cake variants have our full attention!
Check out some of our latest work here
