The Hype #080 The Hype #080
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

Hold onto your bucket hands and brace yourselves for a wild, immersive ride to celebrate 25 years of Damon Albarn and Jamie Hewlett’s genre-defying, mixed-media, virtual band. Coming to the Copper Box Arena this summer.

The follow up to Ice Spice’s concept Merc is Gustav Westman’s pink picnic piece – the latest in a series of design led cultural collaborations to reimagine the new CLA class.

GenZ are leading a new wave of sober partying. We’ve seen the coffee shop and matcha pop up parties, but now GenZ are turning to a hotter experience. Introducing the sauna rave, currently raising mercury levels in LDN and NYC.
Check out some of our latest work here