The Hype #079 The Hype #079
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![jude1](https://wearehyperactive.com/app/uploads/2024/06/jude1-700x458.jpeg)
England and Real Madrid hot shot Bellingham is the star of the latest adidas campaign, getting us well and truly hyped for the Euros which kicks off this weekend.
![This111](https://wearehyperactive.com/app/uploads/2024/06/This111.jpeg)
John Barnes is back on the mic with an England anthem with plant-based players, THIS, promoting their bangers. The only substitutes in this Euro’s campaign are the meat and a not-quite Gareth Southgate!
![england](https://wearehyperactive.com/app/uploads/2024/06/england-700x458.jpeg)
A real hard hitter from the British Heart Foundation, tapping into football culture and vernacular to raise awareness of heart disease across younger audiences.
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