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The Hype #079 The Hype #079

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

England and Real Madrid hot shot Bellingham is the star of the latest adidas campaign, getting us well and truly hyped for the Euros which kicks off this weekend.

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John Barnes is back on the mic with an England anthem with plant-based players, THIS, promoting their bangers. The only substitutes in this Euro’s campaign are the meat and a not-quite Gareth Southgate!

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A real hard hitter from the British Heart Foundation, tapping into football culture and vernacular to raise awareness of heart disease across younger audiences.

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The Hype The Hype

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