The Hype #057 The Hype #057
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![Ed Sheeran](https://wearehyperactive.com/app/uploads/2023/02/Ed-Sheeran-700x458.jpg)
Having declared that ‘something was profoundly missing in his life’, Ed Sheeran has teamed up with Kraft Heinz to develop a proper hot sauce, available in two varieties, Tingly and Xtra Tingly. Move aside Ginger Spice…
![Airbag Jeans](https://wearehyperactive.com/app/uploads/2023/02/Airbag-Jeans-700x458.jpg)
To combat the rise in motorcycle accidents, a new Swedish brand, Mo-cycle, is aiming to protect riders with their new ‘Airbag Jeans’ that inflate as you fall from the vehicle. Inspired by Sam Smith’s Brits drip? Very possibly…
![Moncelr](https://wearehyperactive.com/app/uploads/2023/02/Moncelr-700x458.jpg)
Without a doubt, Moncler owned LFW with their Art of Genius immersive event, featuring collabs with the likes of Jay Z, Mercedes Benz, Palm Angels, Pharrel, adidas Originals and FRGMNT – each exploring their own spin on creative genius.
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