The Hype #059 The Hype #059
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![cort](https://wearehyperactive.com/app/uploads/2023/03/cort-700x458.jpeg)
The subversive streetwear brand launched their latest Nike collab with a trademark coordinates drop, sending New York sneaker heads on a mission to cop the highly limited Air Max 95 Pink Beams from a pop up mini-mart
![vodka](https://wearehyperactive.com/app/uploads/2023/03/vodka-700x458.jpeg)
TikTok trend becomes heavyweight brand collaboration as new product innovation hits the shelves. A Bloody Mary for your pasta!
![mush](https://wearehyperactive.com/app/uploads/2023/03/mush.jpeg)
You could soon be buried in a coffin made of mushrooms. The ecological structure comes to life underground, aiding decomposition and recycling in one ‘breath’.
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