The Hype #062 The Hype #062
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
![Hot 3000](https://wearehyperactive.com/app/uploads/2023/05/Hot-3000-700x458.jpg)
Those cheeky chappies at MSCHF are at it again. This time swapping high fashion for an AI dating app that rates your hotness and hooks you up.
![Floater](https://wearehyperactive.com/app/uploads/2023/05/Floater-700x458.jpg)
The appropriately named surfboard, ‘The Floater’ has been made entirely out of ocean waste, including raw sewage, in a bid for the authorities to do more to protect British waters.
![HMV 4](https://wearehyperactive.com/app/uploads/2023/05/HMV-4-700x458.jpg)
After a four-year hiatus from UK high streets, iconic British retailer, HMV, is reopening their revamped flagship store on Oxford Street.
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