The Hype #075 The Hype #075
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
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Netflix: We need a stunt for our new show, Griselda’ about a drug lord.
Solution: A virtual promo truck snorting lines. Done.
![Tinder-x-Chet-Lo_Don_t-Be-Sad-Ur-So-Hot-1](https://wearehyperactive.com/app/uploads/2024/02/Tinder-x-Chet-Lo_Don_t-Be-Sad-Ur-So-Hot-1.jpg)
London-based Asian-American designer Chet Lo has unveiled a capsule collection with Tinder to mark the dating app’s debut UK fashion collaboration. A step from URL into IRL.
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In its latest iconic move Burberry has taken over Harrods, transforming it into the brands stunning knight blue. As well as installations in the store encouraging city dwellers to foster a new love for the outdoors., the brand has extended its takeover into the metaverse, where fans can experience the takeover in Roblox
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