The Hype #075 The Hype #075
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
Netflix: We need a stunt for our new show, Griselda’ about a drug lord.
Solution: A virtual promo truck snorting lines. Done.
London-based Asian-American designer Chet Lo has unveiled a capsule collection with Tinder to mark the dating app’s debut UK fashion collaboration. A step from URL into IRL.
In its latest iconic move Burberry has taken over Harrods, transforming it into the brands stunning knight blue. As well as installations in the store encouraging city dwellers to foster a new love for the outdoors., the brand has extended its takeover into the metaverse, where fans can experience the takeover in Roblox
Check out some of our latest work here
