The Hype #076 The Hype #076
Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.
To celebrate the launch of Coca-Cola Spiced, the brand created the ‘Spiced Shop’ in NYC, an experiential art installation taste experience. Using generative AI, consumers were able to express what they taste and feel to create a personalised visual manifestation of their Coca-Cola Spiced experience.
Lifestyle, culture and style platform Highsnobiety recently reported their view of the explosive growth of outdoor fashion, and the lifestyle and cultures that surround it as one of the most interesting shifts in recent times. Their latest ‘whitepaper’ — “The New Outdoors” — helps readers and brands navigate this shift.
Our sibling agency, Fold7, has launched a children’s book on World Book Day to empower children to see their creativity as a valuable force. The book about a creative fox is an antidote to government policy of defunding arts subjects over the past decade, stymying the creative development of young children in the UK.
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