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The Hype #070 The Hype #070

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

As the latest to follow a trend of pop up gigs on the street like Romy, Joy Anonymous and Diplo, Skepta and Jammer took to the streets of Camden for a special performance of their new tribute song to Amy Winehouse ‘Can’t Play Myself’ via their newly launched house music label Más Tiempo.

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Denim Tears, led by Tremaine Emory, has joined forces with Dr. Martens to create a collection that pays homage to the Afro-Caribbean diaspora, with a special focus on the Windrush generation. This collaboration serves as a tribute to the enduring cultural impact of the Windrush era, which persists even 75 years after the historic decision by the Post-War British Government, granting individuals from the colonies the opportunity to reside and work in the United Kingdom.

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Just Eat recently tapped Christina Aguilera and Latto for the latest iteration of the ‘Did Somebody Say’ brand platform building on the global success. The duo create what the brand has dubbed a “truly unexpected musical showstopper” to reflect how customers feel when they see what’s on offer at Just Eat.

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