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The Hype #052 The Hype #052

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

Brewdog haven’t held back when voicing their opinion of the World Cup being hosted in Qatar, announcing themselves as the first anti-sponsor of the tournament, gifting all revenue from their special World F*Cup cans to human rights charities fighting injustice.

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Duolingo has found a smart loophole when it comes to talking publicly about the World Cup in Qatar, an activity only allowed by official sponsors, through their sponsorship of Qatar F.C., an amateur soccer team from a small town in Rio de Janeiro.

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Peter Crouch and Paul Potts are gunning for a Christmas number one with their new charity album ‘Crouchy Conducts The Classics’, via Paddy Power Records. All proceeds from the track reimagining popular football chants will be donated to a charity fighting LGBTQ+ rights in Qatar and beyond.

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