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The Hype #072 The Hype #072

Welcome to The Hype. Our fortnightly drop of culture from Hyperactive HQ. Bringing you our top selects from the worlds of brand experience, marketing, entertainment and technology.

Marking their 40th anniversary, G-Shock commemorated the occasion by bringing back G-Sessions, a free event featuring performances from promising emerging artists. Additionally, Slawn’s Helicopter Heist unfolded above the London skyline, providing participants with an opportunity to win an exclusive art piece crafted by Slawn mid-air. As part of this distinctive activation, G-SHOCK enthusiasts were prompted to explore the streets of London while keeping an eye on the G-SHOCK chopper.

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The newest festival that everyone’s talking about unveiled by Skepta – the Big Smoke Festival, scheduled for July 2024 in Crystal Palace Park, Southeast London. During an Instagram Live session, he teased fans with hints about the event, promising a plethora of acts. Skepta revealed that he will deliver his only live performance of the year and also shared the exciting news of a full lineup at the Más Tiempo stage.

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Utilising the computer game, Mutant’s team aimed to generate awareness and raise funds for Handicap International, assisting victims of landmines in approximately 60 countries where over 100 million active landmines pose a real threat.

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