Staedtler
Home of the Pencil
Staedtler
Home of the Pencil
An immersive experience celebrating pencil-powered creativity
Objective
To coincide with the 125th anniversary of the iconic Noris pencil, our brief was to bring Staedtler’s heritage to life through a creative and interactive experience that connects a new generation with the simple joy of putting pencil to paper.
Strategy
Hyperactive developed the Home of the Pencil concept: a pop-up in the heart of London designed to bring creativity to life through workshops, artist collaborations and inspiring experiences. Bringing together an exciting mix of illustrators, creatives and cultural talent, we created a space that celebrated the pencil as a tool for imagination, self-expression and discovery.
Campaign
Hyperactive brought Home of the Pencil to life with a four-day programme of live portraits and hands-on creative workshops, featuring a different artist each day. From Manga and Anime workshops, a ‘Draw with Rob’ live sessions with author and YouTuber Rob Biddulph, to urban landscape sketching with TheShoreditchSketcher, the activation gave visitors the chance to learn new skills, get creative and rediscover the joy of drawing with a Noris pencil.
Insights + Strategy | Creative Concepting | Experience Design | Production | Social Content Creation | Talent Booking | PR
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