Adidas
Empower Station
Adidas
Empower Station
A Community Focused Store Launch With A Legacy
Objective
Launch adidas’ new South London flagship store at Battersea Power Station to the Battersea fitness community.
Strategy
adidas believe in the power of sport to change lives, so we saw the Battersea Power Station launch moment as our opportunity for the brand to establish a positive role within this community. Through partnerships with local community organisations and world class talent we knew we could empower fitness fans to achieve their goals.
Campaign
The hyper-focused ‘Empower Station’ concept started as a hybrid pop up hub to host sweaty sessions with icons from the world of sport, share empowering stories, motivational tactics and inspire participation around the mall opening, establishing the store as a focal point for the fitness community in the months that followed. Live sessions featured Team GB legends Max Whitlock, the Brownlee brothers, Lauren Rowles, Lauren Steadman and Jazmin Sawyers as well as community partners Live Karma Yoga, each session generating content for the Battersea community section of the adiClub app and amplified by the talent.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | IRL + URL Production | Social Content Creation | Talent Collaborations
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