• About
  • Work
  • Clients
  • Blog
  • Contact

ADIDAS SUPERSTAR x ASOS ADIDAS SUPERSTAR x ASOS

What

The world’s favourite sneaker is 50. The Superstar has been on the feet of cultural change-makers for 5 decades and our task was to maintain its relevance in 2020 as part of the wider ‘Change Is a Team Sport’ campaign, building hype among ASOS consumers.

How

Hyperactive identified the role of gender within fashion as a topic in the midst of change. We assembled a superstar group of collaborators, each of whom influences the way the we define gender, to curate a futuristic immersive trip into its role within fashion. The highly styled fashion experience featured non-binary models, krumpers, voguers and artists who defy labels, styled in Superstars and ASOS apparel with influencers creating fashion content live from the event.

Results

The Hype The Hype

Sign up for our fortnightly culture drop featuring stuff that you really need to know about.