Adidas
Support Is Everything
Adidas
Support Is Everything
Levelling The Playing Field For Women + Girls In Sport
Objective
Launch adidas’ most inclusive collection of sports bras, which offers support to every woman, every shape, every size, for every sport.
Strategy
Given 80% of women currently wear the wrong size bra we wanted to ensure women had the support they deserved – not only physically, but psychologically. We unearthed a shocking cultural insight that there are twice as many statues of animals than of women in London so set out to address the imbalance, pushing for greater representation, while demonstrating that #SupportisEverything.
Campaign
We unveiled eight statues of women breaking boundaries in the world of sport and culture. They were 3D printed using plastic waste retrieved from UK seas and positioned outside City Hall in the month before International Women’s Day. We produced an array of content with each of the eight women which was shared across talent and owned channels, including the brand’s first TikTok livestream. The statues have now found permanent residency in the communities associated with the talent involved.
Insights + Strategy | Creative Concepting | Campaign Planning | Experience Design | IRL + URL Production | Social Content Creation | Talent Collaborations
The Only 0.0 We Want The Only 0.0 We Want
Idris Elba ‘Knives Down’ Idris Elba ‘Knives Down’
Take A Time Out London! Take A Time Out London!
Most Wanted Wines Summer of Festivals Most Wanted Wines Summer of Festivals
Nakheel x Harrods Pop Up Nakheel x Harrods Pop Up
Grey Goose Season Of Spritz Grey Goose Season Of Spritz
17 Cosmetics Launch Campaign 17 Cosmetics Launch Campaign
Kylie Cosmetics Seasonal Launches Kylie Cosmetics Seasonal Launches
Most Wanted Wines Cultural Impact Most Wanted Wines Cultural Impact
Boots Gen Z Consumer Strategy Boots Gen Z Consumer Strategy
Adidas Empower Station Adidas Empower Station
BBL CLB Interactive Rave BBL CLB Interactive Rave
Weezy Expansion Weezy Expansion
Vodafone Festival Of Speed Vodafone Festival Of Speed
Adidas Superstar 50 Adidas Superstar 50
Reebok Zig Kinetica Reebok Zig Kinetica
ASICS Win The Long Run ASICS Win The Long Run
Hunter x Glastonbury Hunter x Glastonbury
Blu Myblu Launch Blu Myblu Launch
Beats By Dre x Anthony Joshua Beats By Dre x Anthony Joshua
TAG Heuer x Premier League TAG Heuer x Premier League
Maynard Bassetts Sweet Art Gallery Maynard Bassetts Sweet Art Gallery
