ADIDAS SUPPORT IS EVERYTHING ADIDAS SUPPORT IS EVERYTHING
What
A campaign to launch adidas’ most inclusive collection of sports bras which offers support to every woman, every shape, every size, for every sport.
How
Research has found that London has more statues of men (21%) and animals (8%) than it does of women (4%). To support the push for greater representation in London, we unveiled a series of statues of women breaking boundaries in the world of sport and culture. Our inspirational talent included Asma Elbadawi, the first pro basketball player to wear a hijab, Ellie Goldstein, the first model with down syndrome to appear on the cover of Vogue, Eniola Eluko, England, Chelsea and Juventus legend, Arsenal’s Vivien Miedema, Rugby World Cup winner Emily Scarratt, LGBTQ+ community worker Tanya Compas, Sherri Silver, choreographer and UN ambassador and Francesca Brown, founder of Goals4Girls. The statues were 3D printed using plastic waste retrieved from the UK oceans and live outside City Hall before finding permanent residency in the communities associated with the talent involved.
Results
Over 300 pieces of original digital content
1.7m views of the launch film
240k engagements across social media
+50 pieces of PR coverage generating 38m impressions
The second most watched film on @adidaslonodon
ADIDAS EMPOWER STATION ADIDAS EMPOWER STATION
KYLIE JENNER COSMETICS LAUNCH KYLIE JENNER COSMETICS LAUNCH
BBL CLB INTERACTIVE RAVE EXPERIENCE BBL CLB INTERACTIVE RAVE EXPERIENCE
WEEZY HYPERLOCAL LAUNCHES WEEZY HYPERLOCAL LAUNCHES
VODAFONE x PORSCHE FORMULA E VODAFONE x PORSCHE FORMULA E
ADIDAS SUPERSTAR x ASOS ADIDAS SUPERSTAR x ASOS
REEBOK ZIG KINETICA LAUNCH REEBOK ZIG KINETICA LAUNCH
Arghost X LEGO Arghost X LEGO
Carlsberg Battle Bus Carlsberg Battle Bus
Thunderhead X Festival of Marketing Thunderhead X Festival of Marketing
Boots Glamour Festival Manchester Boots Glamour Festival Manchester
Boots Christmas Showcase 2019 Boots Christmas Showcase 2019
Blutopia Blutopia
![ASICS [break]London 10k](https://wearehyperactive.com/app/uploads/2019/09/JUL_VS-2715-700x458.jpg)
ASICS
London 10k
ASICS
London 10k
![ASICS [break]Marathon Activation](https://wearehyperactive.com/app/uploads/2019/04/IMG_0082-1-700x458.jpg)
ASICS
Marathon Activation
ASICS
Marathon Activation
![Boots x [break]Glamour Beauty Festival](https://wearehyperactive.com/app/uploads/2019/04/Boots-GBF-2019_2996-700x458.jpg)
Boots x
Glamour Beauty Festival
Boots x
Glamour Beauty Festival
Ali-A x Eurostar x Pokemon Go Ali-A x Eurostar x Pokemon Go
![TAG Heuer x [break]Manchester United](https://wearehyperactive.com/app/uploads/2019/04/TAG_Manchester_Thumbnail-700x458.jpg)
TAG Heuer x
Manchester United
TAG Heuer x
Manchester United
![Chelsea FC [break]Partners Summit](https://wearehyperactive.com/app/uploads/2019/04/Chelsea_Thumbnail-new-700x458.jpg)
Chelsea FC
Partners Summit
Chelsea FC
Partners Summit
![Eurostar [break]Odyssey Launch Campaign](https://wearehyperactive.com/app/uploads/2019/04/Odyssey_VR_Image1-700x458.jpg)
Eurostar
Odyssey Launch Campaign
Eurostar
Odyssey Launch Campaign
![nPower [break]bluegogreen](https://wearehyperactive.com/app/uploads/2019/04/Blue-go-green-hero--700x458.jpg)
nPower
bluegogreen
nPower
bluegogreen
Guinness World Record Day Guinness World Record Day
![Guinness World Record [break]Amazing Animals Book Launch](https://wearehyperactive.com/app/uploads/2019/04/Fluffytorium_Hero-700x458.jpg)
Guinness World Record
Amazing Animals Book Launch
Guinness World Record
Amazing Animals Book Launch
![Eurostar [break]Christmas Campaign](https://wearehyperactive.com/app/uploads/2019/04/Eurostar_Xmas_Activation_Image1-700x458.jpg)
Eurostar
Christmas Campaign
Eurostar
Christmas Campaign
![Carlsberg [break]‘Happy Hour’](https://wearehyperactive.com/app/uploads/2019/04/Carlsberg_Happy_Hour_Hero-700x458.jpg)
Carlsberg
‘Happy Hour’
Carlsberg
‘Happy Hour’
![Boots [break]Vitamin D Campaign](https://wearehyperactive.com/app/uploads/2019/04/Boots_VitiminD_Thumbnail-new-700x458.jpg)
Boots
Vitamin D Campaign
Boots
Vitamin D Campaign
![Hunter x [break]Glastonbury](https://wearehyperactive.com/app/uploads/2019/04/Hunter_Thumbnail-and-hero--700x458.jpg)
Hunter x
Glastonbury
Hunter x
Glastonbury
Myblu Launch Myblu Launch
Toniebox Launch Campaign Toniebox Launch Campaign
![Argos [break]House of Fitness](https://wearehyperactive.com/app/uploads/2019/04/Argos_HOF_Thumbnail-and-hero-700x458.jpg)
Argos
House of Fitness
Argos
House of Fitness
![Boots [break]Christmas Showcase](https://wearehyperactive.com/app/uploads/2019/04/Boot_Xmas_Image8-700x458.jpg)
Boots
Christmas Showcase
Boots
Christmas Showcase
![Beats By Dre x [break]Anthony Joshua](https://wearehyperactive.com/app/uploads/2019/04/Beats_Hero-700x458.jpeg)
Beats By Dre x
Anthony Joshua
Beats By Dre x
Anthony Joshua
![TAG Heuer [break]x Premier League](https://wearehyperactive.com/app/uploads/2019/04/TAG_PT_Hero-700x458.jpg)
TAG Heuer
x Premier League
TAG Heuer
x Premier League
![Eurostar [break]Pepper the AI Robot](https://wearehyperactive.com/app/uploads/2019/04/Eurostar_Pepper_Hero-700x458.jpg)
Eurostar
Pepper the AI Robot
Eurostar
Pepper the AI Robot
![Maynard Bassetts [break]Sweet Art Gallery](https://wearehyperactive.com/app/uploads/2019/04/Bassetts_Thumbnail-700x458.jpg)
Maynard Bassetts
Sweet Art Gallery
Maynard Bassetts
Sweet Art Gallery
![The Carlsberg [break]‘Off The Grid’ Pub](https://wearehyperactive.com/app/uploads/2019/03/The_Carlsberg_Cabin_Hero-700x458.jpg)