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A campaign to launch adidas’ most inclusive collection of sports bras which offers support to every woman, every shape, every size, for every sport.


Research has found that London has more statues of men (21%) and animals (8%) than it does of women (4%). To support the push for greater representation in London, we unveiled a series of statues of women  breaking boundaries in the world of sport and culture. Our inspirational talent included Asma Elbadawi, the first pro basketball player to wear a hijab, Ellie Goldstein, the first model with down syndrome to appear on the cover of Vogue, Eniola Eluko, England, Chelsea and Juventus legend, Arsenal’s Vivien Miedema, Rugby World Cup winner Emily Scarratt, LGBTQ+ community worker Tanya Compas, Sherri Silver, choreographer and UN ambassador and Francesca Brown, founder of Goals4Girls. The statues were 3D printed using plastic waste retrieved from the UK oceans and live outside City Hall before finding permanent residency in the communities associated with the talent involved.


Over 300 pieces of original digital content

1.7m views of the launch film

240k engagements across social media

+50 pieces of PR coverage generating 38m impressions

The second most watched film on @adidaslonodon

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